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The age of digital technology has dramatically changed our lives through a single phenomenon of commerce - the internet. The secret to a thriving business economy and a sustainable world is to recognise the time for fundamental change and to be part of that change.
Among those at the forefront of this new approach are Béla Hatvany, the visionary and entrepreneur, and Jonathan McKay, Chairman of JustGiving, the fund-raising website. On 29 October 2013, they addressed a Greencoat Forum at the Initiatives of Change centre in London. They presented alternative approaches to reshaping business and creating sustainable growth that can work for everyone. The evening included a screening of a short film called Change which introduces The Bela Initiative. Panelists for the evening included: Francis Evans (IofC-UK), Zarine Karas and Anne Marie Huby (co-founders with Bela of JustGiving).
Béla declared: 'I now choose to do my little bit in enabling a world that works for everyone and encourage everyone to do their little bit to the same end.' He commented: 'We live in an illusion of our own making which we call a democracy which abuses others and insulates us from the effects of our abuse.... Rushing for short term profitability is a disease that is fundamentally the root cause of much of the destruction that is going on in the world today.'
In a hushed but emphatic voice, he declared: 'Our culture is: competitive, combative, dominating, patriarchal... it is a culture that enables dominance and not collaboration. We have to change or cease to exist.'
A graduate of the Harvard Business School, Béla's best kept secrets are his invention of various devices that have changed the world. His company developed the first touch screen with Henry Ng in the Eighties - now ubiquitously used in smart phones and tablets. He was the first to invent how to put data on CDs and DVDs. He is therefore well qualified to identify the challenges for businesses and how to reshape industry and society.
The film Change was screened with nine-year-old Katy Stamp present. Kelly Burkes, the Producer of the film, introduced The Bela Initiative a shared vision and alliance of individuals and organisations with IofC's core values at the heart. Béla said, 'There are hundreds of organisations that are working for the common good.... My emphasis has been on serving all in a balanced way, as a first step. And each organisation must take time to do that. It needs time to find the implacable advocates.'
When JustGiving launched its charitable fundraising platform in 2001, to make 'donating quicker, more efficient and easier', it achieved something much smarter and more far-reaching than harnessing and branding a world-class, market leading technology for 'good causes', according to Jonathan McKay, Managing Director of JustGiving.
Jonathan said: 'JustGiving is a unique company that doesn't obsess about sales targets - because of Béla's thought, leadership and inspiration, he created a company true to his vision - giving us the space to think about what's important.'
Jonathan highlighted how JustGiving transformed the collection and payment of the Gift Aid process which was a major breakthrough helping charities and good causes take advantage of the Government basic rate tax-back scheme. It had redesigned the inefficiencies of old style sponsorship by automating the process of giving and collecting money with a 'simple click of a button'.
JustGiving is an exemplary advocate on how to 'serve all its constituents in a balanced way' through its integration of innovative technology, highly skilled technicians, people, data, rich content story-telling user interface, with processes that connect people from all over the world and 'matches good causes to a giver who cares.'
Jonathan said that it was important for the JustGiving platform to be operational at all times. He told the story of Claire Squire, who tragically died at the London Marathon running for the Samaritans. He highlighted how JustGiving enabled over a million pounds in giving to the Samaritans, which had to process donations at a rate of 20 a second at the peak.
Jonathan concluded: 'There are a massive number of causes out there and our challenge is to enable users to experience the "gift of giving" - people will give when asked - the magic is to make giving relevant so that raising money for charity is simple, social and rewarding.'
Béla promoted a 'listening', 'serving the whole' and grass-roots approach to enabling a world that works for everyone. He advocated moving away from 'macro to micro' to a network of 'local communities' and for individuals to take responsibility for life choices.
'I now have learned that I need to be the change that I want to see in the world. So the leadership is knowing myself to be the cause, in my own life... and then being like a lighthouse standing in a stormy sea and enabling harmonised communities to come into being.' He emphasised the key elements of this approach:
Katy Stamp summed up the Bela initiative by saying simply: 'Why don't we just work together to make things better?'
Photographs: Talia Smith
Who we are: Initiatives of Change (IofC) is a world-wide movement of people of diverse cultures and backgrounds, who are committed to the transformation of society through changes in human motives and behaviour, starting with their own.
Purpose: We work to inspire, equip and connect people to address world needs, starting with themselves, in the areas of trustbuilding, ethical leadership and sustainable living.
Omnia Marzouk, President, IofC International
'Nothing lasting can be built without a desire by people to live differently and exemplify the changes they want to see in society.'