Request for Proposals - Video Production Partner

About Initiative of Change (IofC)

IofC is an inclusive faith-based organisation that works together across borders and beliefs for a just, peaceful and sustainable world.

We are a movement of people, all with the common belief that all change starts one step at a time. We believe that change starts with oneself and our core practice is listening in silence to divine inspiration, or the inner voice, as a source of truth and renewal.

We believe in the values of honesty, unselfishness, love and purity at the heart of what we do. We focus our work in three areas: ethical leadership, sustainable living and trust building. Within each of these themes, we deliver training courses, events and programmes.


Our goals

IofC requests proposals from video production agencies that can create and produce high-quality impact videos.
We require videos that specifically demonstrate the impact for our projects (6 max) that will be shared on the website and social media.

Scope of work

IofC seeks a video production agency, from 1 July 2020 (approx) to 31 December 2020, who will work collaboratively with the IofC Comms team on the design and visioning of videos to complete the following:

  • 6 impact videos, one for each of our projects

Shooting will occur mainly at our London office where we also have access to a soundproof studio. There might be occasions where the work location will be outside of London, but we will let you know in advance.

Video Production Partners’ role:

The selected video production partner(s) will fulfil the following:

Project Management:

  • Ensure alignment with overall project timeline and budget
  • Work with IofC team to set and track project milestones and provide updates
  • Include IofC in quality control of a development work and deliverables

Creative Design:

  • Provide creative direction that incorporates the IofC brand
  • Work with IofC to set the direction for filming, including but not limited to: identifying shot lists based on content narratives, and developing talking points and/or scripts for film participants for interviews and voiceovers where applicable

Filming and Editing:

  • Work with IofC to develop a framework to create impact videos
  • Prepare on-site locations for filming. Preparations may include, but are not limited to scouting the location prior to filming and adapting the filming approach to ensure minimal disruption to the users in the building
  • Edit final production professional grade copy and upload final edited version to YouTube.
  • Provide shortened versions of impact videos for social media.

IofC’s Role

Project Management:

  • Provide creative brief to provide clear direction, vision, messaging, and narratives for content
  • Establish the overall project timeline
  • Work with partners to set project milestones, track project status, identify potential challenges, and facilitate solutions
  • Coordinate interviewers and develop interview questions

Filming and Editing:

  • Assist in identifying shot lists and develop interview content
  • Generate a list of interviewees, schedule filming, and secure all necessary permissions/media releases prior to filming
  • Contribute input into brand consistency and collaborate with graphic designers, if necessary
  • Prepare locations for the interviews, including key points to be discussed in interviews
  • Serve as the final decision maker and approve and/or require changes on all final products

Intellectual Property:

Initiatives of Change (IofC) is the sole owner of all content and materials developed under this RFP. IofC retains the distribution rights to any content or materials to exercise as it deems appropriate. Selected partner(s) may not use, reuse, distribute, publish, or base derivative works upon such materials without the express, consent of IofC. The selected production company may use the final edited video for use in company portfolio and on social media. The logos of the selected production company will be credited at the end of the video.


The budget for this project is £15,000.


Proposals should include the following:

A. Technical Proposal: A proposal summary including: related experience: evidence of successful service of projects of similar scope as detailed above, including demonstration of ability to work collaboratively with project partners as well as experience with non-profits
B. Recommendations: list at least two professional references from current or past clients. Organization name and contact information must be provided.
C. Cost Proposal: Please include any non-profit rates or in-kind donations of services that may be included.
D. Work Sample: Show reel

Email proposals with links and show reel to IofC at
Proposal and work samples must be received by 5:00 PM on Friday, 5 June 2020.

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